SEBI has launched 'Samajh Se Investing Simple,' a financial literacy campaign under its broader Project Jagrook initiative. The campaign aims to simplify investing concepts, promote informed decision-making among retail investors, and prevent financial fraud. It targets ordinary investors by breaking down complex market instruments and processes into accessible language. The initiative reflects SEBI's statutory mandate to protect investors and develop the securities market through education and awareness-building efforts.

SEBI's investor education mandate is rooted in Section 11 of the SEBI Act, 1992, which assigns it the duty to protect investor interests and promote securities market development. Financial literacy campaigns like 'Samajh Se Investing Simple' operationalise this mandate by addressing a structural problem: retail investors entering capital markets without adequate understanding of risks, instruments, or grievance redressal mechanisms.

Project Jagrook is SEBI's umbrella framework for investor awareness. Under it, SEBI runs campaigns across media channels, conducts workshops, and collaborates with market intermediaries and stock exchanges to reach investors across geographies and demographics. The 'Samajh Se Investing Simple' campaign specifically targets the simplification barrier — the perception that investing is complex — while also warning investors against fraudulent schemes, unregistered advisors, and pump-and-dump manipulation.

This intersects directly with SEBI's investor grievance redressal infrastructure: SCORES (SEBI Complaint Redress System), the Online Dispute Resolution (ODR) platform, and the SEBI Investor Assistance and Education Fund (IAEF). Financial literacy is not merely a soft initiative — it reduces the volume of complaints reaching SCORES by equipping investors to make informed choices before harm occurs.

For exam purposes, understand that SEBI's education and protection functions are legally grounded, institutionally structured, and measurable through platforms like SCORES — not informal goodwill gestures.