Prime Minister launched the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' on August 2, targeting drug abuse prevention among Indian youth as part of the Viksit Bharat 2047 vision. The campaign aims to mobilize youth against narcotics, linking anti-drug awareness to the broader national development goal. The initiative coordinates multiple ministries including Social Justice and Empowerment, which houses the Nasha Mukt Bharat Abhiyan, and aligns with existing drug de-addiction and rehabilitation frameworks across India.

This scheme sits within India's broader anti-narcotics and youth welfare policy architecture. The Ministry of Social Justice and Empowerment runs the parent programme — Nasha Mukt Bharat Abhiyan (NMBA), launched in 2020, targeting 272 most-affected districts. The new campaign extends this into a youth-specific mobilization drive under the Viksit Bharat 2047 umbrella, linking drug-free outcomes to long-term demographic dividend goals.

For exam purposes, the key policy mechanism is institutional convergence: the scheme links the Narcotics Control Bureau (Ministry of Home Affairs), the National Drug Dependence Treatment Centre (AIIMS), and the Ministry of Social Justice's de-addiction infrastructure. This multi-ministry coordination model is exactly what UPSC tests in governance questions.

For NABARD aspirants, the rural dimension matters. Drug abuse in rural India affects agricultural productivity and credit repayment capacity. NABARD's rural livelihood and SHG-linked programmes often intersect with social welfare schemes in affected districts. Understanding how welfare schemes target specific districts (as NMBA's 272 districts framework does) reflects priority area mapping — a concept tested in NABARD's scheme-identification questions.

The 'Viksit Bharat Sankalp' branding is itself exam-relevant: it is the outreach campaign through which the government delivers multiple schemes simultaneously at gram panchayat level — aspirants must distinguish it as a delivery vehicle, not a standalone scheme.